sequential commercial photography
Some products need more than just a good photograph. They need explaining with pictures. Here is one example of a of a newly developed product. It was felt that potential customers may be unclear as to its operation and benefits, but the clients wanted more than just a diagram on their publicity and brochures.
A florists bucket that will not spill its contents even when inverted.
Water finds its own level so the bucket needed to be physically orientated in the four positions in the studio. The brackets and supports we designed to do this, were removed in post production using digital manipulation.
A model was used on location in front of a house to demonstrate the practical application of the product, namely when flowers are delivered by couriers the old system tended to spill its water resulting in wilting flowers. The second photograph was to illustrate the use of the product delivering the bouquet fresh and undamaged.
Images for Animation
Sometimes a set of photographs can be used to produce a flash sequence on a website or step by step illustrations of a product in action.
In this case separate elements were photographed and digitally montaged giving the impression of the contents flying into the packaging and being wrapped safely.
