fashion and lifestyle photography
Fashion photography is a very specialist area of commercial photography where it is essential for your photographer to have the breadth of experience to control the many different elements needed for a successful fashion shoot.
More than any other area of commercial photography, technical ability alone is not enough. A capable fashion photographer must be able to:
- Understand the garments or goods to be photographed.
- Understand the brief and liaise with the art director / graphic designer to be able to produce photographs that are suitable for the end use.
- Direct and get the best performance out of a model and of course to have flair and an artistic eye for fashion and creativity.
- Have the personality to put all these ingredients together and produce photographs that will surpass your expectations.
Below are a selection of fashion assignments. Click on the image or text and it will take you to the portfolio.
If you require striking commercial fashion photography get in touch on 01332 880496.